An interesting line:
In 2004, Marvel had net sales of $513 million. Of that, only 16 percent came from comics. The rest was from licensing characters for movies, TV, and toys. In other words, comic books - the actual printed artifacts - have become little more than marketing materials. Scary as that might be for fans, the publishers must have realized it. But it begs the question of why those publishers aren't embracing digital distribution when it could be free and easy evangelizing for the next summer blockbuster.
Marvel and DC have written off comics as a medium of worth in and of itself – to them its all just an avenue for better methods to make money. Time to shift to some new perspectives.