This post aims to disentangle what we know and what we don't know about this layout, how people navigate through it, and how it occurs in comics. I here report on what science tells us about this layout, not "gut feelings" or conventional wisdom.
First off, let me give this phenomenon a name. In my papers and my book, The Visual Language of Comics, I labeled this layout as "blockage" because the long vertical panel "blocks" the flow of horizontal navigation. I called the flipped version of this layout (long panel on the left, vertical stack on the right) "Reverse blockage" simply because it was named after.
Is this layout confusing?
I understand why people think that this layout is confusing. That's why it was one of the key elements that I tested in the very first experiment I ever did about comics, conducted at Comic-Con International way back in 2004 (though it took many more years to write it up and get published).
that first study, I presented people with empty page layouts—with no content in the panels—and asked them to number the panels in the order that they would read them. As in the graph to the side (red bar), blockage was chosen using the Z-path (horizontal reading) at only around 32% of the time. People used the vertical reading roughly 62-68% of the time (see details in the paper). This showed that people actually preferred the vertical reading by a 2 to 1 margin.
Also, one might note in the graph, of all the features we tested in the study, it was the most impactful on pushing people to not use the Z-path of reading. So, of all layout features, this one was the most consistent at pushing people away from the Z-path.
Now, admittedly, my first study was not that carefully controlled as an experiment. It was my first one, after all, and I did it before I even started my graduate training in experimental psychology. I essentially tested lots of different instances of this layout (among other aspects of layout), but I did not explicitly manipulate it to see what variables affect it. In particular, the relationship between vertical staggering and blockage was not clear. So, we did a second study...
In our follow up study (pdf), we more carefully manipulated the layouts to ask the question: what is the relationship between a blockage layout and a "staggered" layout where the gutters are merely discontinuous. We used several page "templates" with basic aspects of layouts that were then filled with our experimental manipulations, which modulated the height of the right-hand border:
I should note that this design meant that it was not obvious that we were testing this phenomenon (we also tested other aspects of layout too). People saw lots of different whole page layouts with lots of variations. This is important, because this attempted to make sure participants were not aware of what was being tested, and thus they could proceed in an unbiased nature (as was true in my first study, though less systematically controlled).
If there is a rate of going vertical at 91%, this is pretty solid evidence that people prefer to read these arrangements vertically. This is not "confused"—there is overwhelmingly consistency. That's why when I see people harping about avoiding this layout, I send around the graphic above and say "no, it's not confusing! Feel free to use it!"
Now, one might say "But these data show that 1 out of 10 people will find this confusing! That's still confusing! Don't use it!" Let me unpack this. First off, almost no scientific study will show 100% of people doing something 100% of the time. Case in point: we didn't even get 100% consistency in reading 2 x 2 panel grids, which should be obvious as to how to navigate (a point I'll return to below).
Second, these data are not counts of people, but are averages across instances in the experiment (each person saw more than one version of the layout—we averaged across them), and then we took an average across participants to analyze. So, it's not 1 out of 10 people, it's that there is a mean rate of 91% for people go down rather than over across individual instances and people.
In other words, the rate for going horizontal (Z-path) in blockage is the same as going vertical (non-Z-path) in pure grids. So, if you're going to harp on blockage for being confusing, does that mean you're also going to harp on basic grids for being confusing?
Caveats: What these experiments show is that people have intuitions for how to navigate through blockage (and other) layouts in consistent ways that are measurable and quantifiable. These experiments show what people's preferences are; i.e., how they would consciously choose to navigate a layout. And, they do this by using layouts with no content.
It is certainly the case that navigating comics with content is different than those with empty panels. The inclusion of content may push people in different ways, which we can study (color, balloon placement, characters overlapping panels, etc.). But, this is exactly consistent with my theory about page layouts: there are many factors ("preference rules") pushing around how you navigate. For example, if you colored panels A and C blue and colored B yellow, that visual feature might push you towards C instead of B.
However, this isn't your basic preference. By testing empty panels that don't have these additional influences, we can factor out these additional influences and get at people's basic intuitions. This is how you do science: by isolating structures to understand their influences on a situation.
Finally, since these experiments tested people's preferences, they don't test people's actual behavior. In the one study that has looked at people's behavior with these layouts, a Japanese team found that eye-movements in these layouts caused more looks back and forth ("regressions") than when those same panels were rearranged post hoc. Note though, there were several problems with this experiment (described here). Nevertheless, the results should not be discounted, and they imply that there may be a disconnect between what people's behavior is (like eye-movements), and what their intuited preferences are for navigation. We're currently doing studies to tease this apart.
What about comic reading experience?
One factor that might could possibly influence how people read comics is their experience. I've shown that the frequency with which people read comics can influence lots of things about how they're comprehended, including people's brain responses. There is a "fluency" for the visual language used in comics. Maybe this could extend to blockage layouts?
In our second study, we used a more sophisticated measurement of comic reading expertise called the Visual Language Fluency Index (VLFI) score, which I've used in many studies. We didn't find any significant correlations between VLFI and blockage paths, but we did find an interesting trend. The statistics related to correlations (r-values) increased as the gutter got higher. This suggested that the more the layout used blockage, the more experience in reading comics seemed to matter. But, again, this wasn't statistically significant.
What about different types of comics?
Another factor that might influence this layout is the degree to which it appears in comics of the world. Over the past several years, my students and I have been gathering data about properties from different comics around the world, and this is one of the things we've coded for.
The first study to code for properties of page layout in comics was done by my student, Kaitlin Pederson. She analyzed how page layouts have changed across the last 80 years of American superhero comics. The paper for this study should come out soon, but here is her presentation on this material from Comic-Con of 2015. Essentially, she found that blockage occurs in fairly small proportions in American comics, but it has been increasing in how often it occurs in page layouts over time (that is, it's being used more often more recently), but this trend was only approaching statistical significance.
If it is the case that blockage is increasing in usage over time, that would imply a corollary to cognition. We might expect younger readers (who experience it more) to have less of an issue with it than older readers (who experienced it less frequently). However, in neither study did we show correlations between the age of participants and blockage choices.
In more recent work, we've looked at layouts from across the world. This work isn't published, but it was presented by my students at Comic-Con 2016. We found that blockage is used much more in Asian books (Japanese manga, Chinese manhua) than Western books (US superhero and Indy books, and books from France and Sweden). Paper hopefully being written up soon.
So, might it be the case that the rate at which people read manga (which use more blockage) impacts how they choose to navigate this layout? It doesn't seem to be the case. In my first study, I found no impact of people's reading frequency for manga on blockage layouts. This was actually a surprising finding for me, since my intuition was that blockage occurs more in manga (which we now seem to have data to support), and thus I figured experience reading manga matters. But, the data don't bear this out. I also went back into the data for my second study and looked at whether manga reading had an impact: Nope, no influence.
So, yes, this does vary across comics from different cultures and time periods. However—at least so far (and this could change with more studies)—it seems that the types of comics you read do not impact how you navigate pages. I'll also note, this is different than some other recent findings I have showing that the types of comics you read does impact how your brain comprehends image sequences.
In this post, I've discussed what science—not conventional wisdom or hearsay—tells us about "blockage" layouts. I've discussed data from two experiments published in peer-reviewed journals, which show that people are fairly consistent about how they choose to navigate these layouts—at least as consistent as people navigate through grids. This navigation is modulated somewhat by having experience reading comics, but not overwhelmingly. It also seems unaffected by which types of comics people read, even though it appears more in Asian books than Western ones.
At the outset of this post I likened harping on avoiding blockage layouts akin to being a "grammar nazi." I actually think this is an apt analogy. Like blockage, most of the so called "rules" of language upheld by grammar nazis are not actually rules of English grammar. They're gospels hammered into people through rote conditioning, but have little reality in the way English is structured or comprehended. This is the visual language equivalent of one of these "rules."
So, I again say: this is not an overly problematic layout and people are making much ado about nothing. Feel free to use it without worry that people will be confused by it. The visual language of comics is incredibly complex and multifaceted in its structure, and the most complicated and impactful aspects of this structure usually go unnoticed or un-commented on by critics and creators alike. In the scope of that complexity, this layout is fairly minor in terms of people's comprehension of comics. Perhaps it's time to focus on other things?